Hi, I’m Anita.

I do gleefully-informed content design to empower helpers.

I’m a former cancer researcher who switched to user experience to help people faster. Currently empowering the American people and government at 18F.


Here are my latest thoughts

(Or see some of my work!)

Content design for behavior change

Screenshot of SF.gov's holiday page, with introductory text on top and a "What's allowed and not allowed" heading following.

Getting people to do something, while also telling them how to do it.

Read More...

Taking content design center stage in a crisis

Logo of SF's Stay Home health order, depicting two people in a house holding hands.

Using crisis communication principles with stakeholders in SF’s pandemic response.

Read More...

Making content user-centered at San Francisco Digital Services

What it’s like working on content in-house in a local government agency.

Read More...